Social Media platforms like Facebook, Twitter, Linked, etc. are ideal showcases for your content.But how do they determine what text and images to show when somebody shares your content?
Facebook introduced the Open Graph Protocol. With this protocol meta-tags are added in your blog / article source code. These meta-tags tell Facebook what the article is about, which image to use, which url, who is the author, etc. This information is then used to display your article on the Facebook platform.Linkedin, Google+ have adopted this protocol as well. Twitter introduced its own ‘protocol’: TwitterCards.
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